Unlocking New Possibilities: Elevate Your CTV Performance with Disney+
1 min read
18 April 2024
Exciting news! We've officially launched an integration with Disney’s Real-time Ad Exchange (DRAX) via Google’s Display & Video 360. Maximise your reach (and ROI) by tapping into Disney's high-quality inventory and new, high-value audiences at scale.
Seamlessly publish your ads to Disney+ and easily connect with the right audiences at key moments.
Interested in learning more about this integration? Find more info here.
Latest News
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Optimising Your Content Strategy With Trial Reels
With shorter attention spans and a constant flow of information, creating engaging content is one of the key challenges for brands to get noticed by greater audiences and even their own followers. This is why optimising content strategy is extremely important, and focusing on trying to enhance your content can significantly improve viewership. One of the latest tools to help with this is Trial Reels on Instagram.
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Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
Products and features
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Streamlining Google Ads Approval: How Cape Prevents Ad Rejections
One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money.
