TikTok, available in 150 markets and 75 languages, has rapidly grown into one of the world's most popular social media platforms. TikTok shopping ads and trends are proof that social media is no longer just a place for socialising; it has become a playground for marketers worldwide.
TikTok has curated a highly personalised and hyper-relevant 'For You' page for its users. When the power of the algorithm gets combined with In-Feed ads, businesses can place themselves in a very prominent position. Businesses can achieve great power with a well-crafted creative strategy and detailed targeting. In fact, according to TikTok, 91% of users take an action after viewing content on the platform.
The question is, how can you use the algorithm to your advantage and stand out in the sea of TikTok content? While engaging and creative content is key to success, you’ll need a ton of it for TikTok. To create important and relevant content for your target audience, you will need to:
Understand what moves your audience
Personalise content
Run creative testing
Though the first two elements are often obtained through market research and in-house experts, the last element can be complicated to implement. A/B testing can help you with this. It helps you increase user engagement, reduce bounce rates, increase conversion rates, minimise risk, and effectively create content. Running an A/B test can have significant positive effects on your ad performance.
Furthermore, creating this content at scale will cost a lot of time, budget and energy. Creative automation is a perfect solution for problems like these. Concentrate on developing the best creatives and communicating the right message while the production runs smoothly in the background.
Interested in running A/B testing or creative automation? Contact sales@bycape.io.
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