More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.

Navigating the Challenges of Retail Media

One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money. 


Streamlining Google Ads Approval: How Cape Prevents Ad Rejections

Display ads have long been a cornerstone of digital advertising, offering businesses a visually appealing way to engage with potential customers. However, not all display ads are created equal. In this blog, we’ll guide you through the challenges and solutions that come with display advertising!

Revolutionising Display Advertising: How Automation Transforms Ad Creation

Here's how we think! This month, we organised our first ever Cape Product Hackaton where we explored our craziest and most out-of-the-box ideas for new features. Starting with a brainstorm in the morning, making the first trials during the day and presenting everything 8 hours later, we really explored the limits of Cape! Our first Hackaton was a great success, so many more editions to come and even more feature ideas to explore.