With shorter attention spans and a constant flow of information, creating engaging content is one of the key challenges for brands to get noticed by greater audiences and even their own followers. This is why optimising content strategy is extremely important, and focusing on trying to enhance your content can significantly improve viewership. One of the latest tools to help with this is Trial Reels on Instagram. 

Optimising Your Content Strategy With Trial Reels

More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.

Navigating the Challenges of Retail Media

One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money. 


Streamlining Google Ads Approval: How Cape Prevents Ad Rejections

Here's how we think! This month, we organised our first ever Cape Product Hackaton where we explored our craziest and most out-of-the-box ideas for new features. Starting with a brainstorm in the morning, making the first trials during the day and presenting everything 8 hours later, we really explored the limits of Cape! Our first Hackaton was a great success, so many more editions to come and even more feature ideas to explore.