What is creative compliance?
Creative Compliance means making sure that your ads follow the rules when it comes to brand and platform standards. Staying compliant makes sure your ads look professional and get more engagement. Cape helps to simplify the process through a few main avenues.
DAM and Creative quality scoring
Cape stores your digital assets and makes sure that they comply with its unique requirements before going live.
Maintaining platform compliance
Cape also has pre-flight and in-flight scoring: the first checks platform-related rules before posting, and the second makes sure that nothing changes and can flag any issues found.
Simplifying brand compliance
Cape automates the branding compliance process through image recognition, making sure everything that needs to be included is there. Ads are also automatically tagged with details like video length or voiceover presence, taking away the hassle!
Cape is all about making things faster, better and easier for you, and creative compliance is one of the many ways that this is achieved. Whether creating social media ads or rolling out a full-blown global campaign, Cape is there to take away the stress and ensure your assets look amazing while following the rules.
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Breaking Barriers: Why Media and Creative Teams Should Work Together More Often
In advertising, media and creative teams have traditionally worked separately, passing ideas back and forth to get through projects. But as things progress quickly and teams have to work faster than ever, collaboration is no longer optional - it’s essential.
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